The Digital transformation is bringing people together on one platform that could earlier not talk or interact with each other. In the retail industry, eBay and Alibaba are just two of many examples. In the healthcare industry, there are online platforms like Lloyds Pharmacy from celesio that enable an online doctor-patient interaction. For Digital Farming, there is as well a lot of potential for farmers, suppliers, customers, and collaboration partners to interact, make business, and benefit from each other.
There is a tremendous potential for using Digital solutions today and many farmers and specialized service providers are just about to start exploring them. Some of those services are adapted from other industries and some are rather new concepts. In both cases, I believe that they will not only bring food production efficiencies, but can also be food for thought for new service ideas.