The upcoming year will be an exciting one for New Energy Vehicle (NEV) companies in China, as many of them just start selling their NEV cars and will gain first sales results. This is happening in a tense environment, as sales figures of new car sales in the Chinese market have dropped in 2018 and 2019 after they increased for more than twenty consequent years. On top, subsidies for NEV vehicles were reduced, however, there seems to be a tactical change.
China’s economy is steadily increasing in importance and it is likely that it will be the globally most important one in the near future. Yet, it is fascinating, how little people outside China know about an industry, that has brought up totally different players than the markets in the rest of the world. The more the US has to deal with what its current president is destroying, the clearer the strength of the Chinese long-term strategy becomes. Only if we learn from the ones that are different from us, the ones that choose new ways of doing things, and the ones that are more successful in what they do, we can learn, adapt, and improve ourselves.